Interested in having a huge piece of the automotive pie? All you have to do is fork out a cool $13 billion, it seems, and the Chrysler Group is yours. According to the Times of the UK, JP Morgan of the United States is "making final preparations before starting an auction of the Chrysler Group on behalf of DaimlerChrysler." This follows news last week that General Motors was interested in buying the Chrysler Group outright, debunking earlier rumors that they were simply interested in a "partnership" or "merger" of brands.
Leftlane News is also telling us that General Motors appears to be the only interested party at this time, so if you've got a few billion kicking around, you won't have all that much competition either. Hyundai was originally included in the list of those wanting to buy Chrysler, but the Korean manufacturer has outright denied those rumors.
Apparently, GM is much more interested in just acquiring Dodge and/or Jeep than they are in the Chrysler badge, but they are said to be willing to buy the whole Chrysler Group if necessary. If the deal goes through, we'll see some brand merging (Jeep + Hummer?) and some elimination of "overlapping products."
No firm price has been set, but JP Morgan is estimating a final sale value of around $13 billion.
